Instagram Account Management
by Build Digital Marketing

We Take the Headache Out of Growing Your Company's Instagram Account

  • We know how frustrating it is to see your Instagram account stagnating - or even losing followers or engagement.
  • The misinformation from articles and "experts" makes it difficult to know which Instagram growth techniques actually work.
  • As a small business owner or team member, you don't have the time to manage your company's Instagram account in addition to working on everything else on your plate.

Hi, I'm Stef (@cupcakeproject)! My business partner Scott (@grillinfools) and I collectively have over 1.5 million followers on Instagram.

We've grown our accounts organically and our team uses our exact techniques to grow the accounts that we manage.

We Help Our Clients to
Grow Both in Followers and Revenue

Scott and I think about, read about, and live and breathe Instagram every single day so that our clients don't have to. We are constantly experimenting with new growth and engagement techniques to see what works and what doesn't. And, believe me, a lot of techniques out there simply don't work.

We pride ourselves on not just growing large followings but also in knowing how to engage with our followers.

In the past, we've only offered video training and extensive consulting options. But, we found that small businesses would rather have someone with expert knowledge take the work off of their hands.

An Engaged Instagram Follower is Worth $10 More Than an Engaged Facebook Follower

Growing a strong Instagram presence is essential in today's marketplace.

We get frustrated, too. Instagram tweaks algorithms regularly, and the platform constantly adds new features.

We've learned to grow our clients' accounts by incorporating techniques that take advantage of algorithm changes on Instagram.

When you hand over your account management to us, you no longer have to worry about staying up-to-date with the latest Instagram updates. We take care of that for you.

Elements of Instagram Success

There are so many things to consider when it comes to Instagram success. Here are a few that we think are important.

Your choice of images is of the utmost importance. The visual look and feel of your feed is the first thing someone will see and content planning is essential.

We work with you to share a mix of your best images and relevant curated images.

Captions shouldn't be neglected. Your caption choices can make or break the engagement on a post.

We talk with you about your company's voice and write compelling captions that resonate with your audience.

Instagram is a social platform, so it's important to find ways to connect with other Instagram users.

We not only share content for you, but we engage with other targeted Instagram accounts to help grow your following.

Organic Instagram Growth is Possible

  • Our clients benefit from daily growth.
    Account growth varies based on topic, access to quality photos and videos from your company, and algorithmic variations, but on average our clients grow dozens to several hundred new organic followers daily.
  • Growing on Instagram takes time every single day.
    It's not hard to grow on Instagram - it's just a matter of knowing techniques to use and having someone with the time and expertise to implement them. We work every day - including weekends and holidays - to grow your feed.

Meet Our Account Management Package

We begin with a comprehensive meeting to discuss your specific needs and to create a custom plan for your company.

While we can add or remove elements, our plans generally include:

  • 1
    Daily posting of images/videos with captions and hashtags tailored to your brand. Images are typically a mix of images provided by the company and viral curated images scouted out by our trained account managers.

  • 2

    Targeting and following key accounts. We never use the follow/unfollow methodology. Instead, we strategically follow accounts that align with your brand - both consumer accounts and other businesses.

  • 3
    Strategic liking and commenting on posts. To grow on Instagram, you need to engage with other users. It's a social network, after all. We take that burden away from you.
  • 4
    Responding to comments where we can. We respond to most comments left on your Instagram account. If there is a comment or direct message with a question we can't answer, we'll email you so that you can personally respond.
  • 5
    Sharing Instagram stories. Stories are another way to reach your audience and to use your content to creatively engage your followers.  

While not a core part of our account management services, we also offer add-on services:

  1. 1
    Professional product and lifestyle photography through J. Pollack Photography.
  2. 2
    In-feed and IGTV Instagram video creation through a handful of our favorite videographers.
  3. 3
    Training for your team. We are happy to organize a training for your team on the methods that we use. There is nothing secret about it - it just takes a lot of time and commitment.

What People Are Saying About Our Services

Sugarfire smokehouse

We couldn't be happier!

Not having the time or staff to deal with social media, we hired Build Digital and couldn't be happier!

Mike Johnson

Social Media is no longer a headache.

Social media used to be a headache for us. Then we hired Build Digital and it just wasn't anymore.

Matthias Heidemanns

Ready to Get Started?

Contact Us for more information by emailing or or completing the contact form below.

Stefani Pollack


About Stef

Stefani Pollack’s blog, Cupcake Project, began in 2007 as a way of documenting her quest to master the cupcake in time to bake hundreds of cupcakes for a friend’s wedding. Since then, her recipes have been featured regularly in Huffington Post and Buzzfeed, she’s been a contributor for Parade Magazine, Paula Deen, and Chowhound, and she freelances for magazines like Fine Cooking and AllRecipes. As readers have moved from blogs to Facebook and then to Instagram, Stefani has made Instagram a top business priority. She grew her Instagram account (@cupcakeproject) from under 20,000 followers to over 400,000 followers in one year and currently has over 900,000 followers. Stefani has a background in corporate training and she’s passionate about teaching others to use Instagram to achieve their business goals.

Scott Thomas


About Scott

Scott Thomas started in 2008 as a means to write off meat, charcoal and the occasional grill. What started as a tax shelter and a hobby has grown into a business, one greatly aided by the power of social media. Scott spent many years trying to master Facebook and Twitter, but didn't get very far as a late adopter. It wasn't until Instagram came around that he found his groove and he spent close to two years eating, sleeping, and breathing that platform. Despite being a late adopter yet again, he was able to crush Instagram. His Instagram account (@grillinfools) has over 700,000 organic, authentic followers. Scott, with cofounder Stefani Pollack, trains people how to crush Instagram and manages a select few accounts via his social media training and consulting company, Build Digital Marketing.

© 2019 Build Digital Marketing, LLC