Hi, I'm Stef (@cupcakeproject)! My business partner Scott (@grillinfools) and I collectively have over 1.5 million followers on Instagram.
We've grown our accounts organically and our team uses our exact techniques to grow the accounts that we manage.
Scott and I think about, read about, and live and breathe Instagram every single day so that our clients don't have to. We are constantly experimenting with new growth and engagement techniques to see what works and what doesn't. And, believe me, a lot of techniques out there simply don't work.
We pride ourselves on not just growing large followings but also in knowing how to engage with our followers.
In the past, we've only offered video training and extensive consulting options. But, we found that small businesses would rather have someone with expert knowledge take the work off of their hands.
Growing a strong Instagram presence is essential in today's marketplace.
We get frustrated, too. Instagram tweaks algorithms regularly, and the platform constantly adds new features.
We've learned to grow our clients' accounts by incorporating techniques that take advantage of algorithm changes on Instagram.
When you hand over your account management to us, you no longer have to worry about staying up-to-date with the latest Instagram updates. We take care of that for you.
There are so many things to consider when it comes to Instagram success. Here are a few that we think are important.
Your choice of images is of the utmost importance. The visual look and feel of your feed is the first thing someone will see and content planning is essential.
We work with you to share a mix of your best images and relevant curated images.
Captions shouldn't be neglected. Your caption choices can make or break the engagement on a post.
We talk with you about your company's voice and write compelling captions that resonate with your audience.
Instagram is a social platform, so it's important to find ways to connect with other Instagram users.
We not only share content for you, but we engage with other targeted Instagram accounts to help grow your following.
We begin with a comprehensive meeting to discuss your specific needs and to create a custom plan for your company.
While we can add or remove elements, our plans generally include:
Targeting and following key accounts. We never use the follow/unfollow methodology. Instead, we strategically follow accounts that align with your brand - both consumer accounts and other businesses.
While not a core part of our account management services, we also offer add-on services:
Not having the time or staff to deal with social media, we hired Build Digital and couldn't be happier!
Every year our online sales drop off after Christmas. Last year that didn't happen. The only change was that we hired Build Digital Marketing to run our social media campaign in November.
Social media used to be a headache for us. Then we hired Build Digital and it just wasn't anymore.
Contact Us for more information by emailing stef@builddigitalmarketing.com or scott@builddigitalmarketing.com or completing the contact form below.
@cupcakeproject
Stefani Pollack’s blog, Cupcake Project, began in 2007 as a way of documenting her quest to master the cupcake in time to bake hundreds of cupcakes for a friend’s wedding. Since then, her recipes have been featured regularly in Huffington Post and Buzzfeed, she’s been a contributor for Parade Magazine, Paula Deen, and Chowhound, and she freelances for magazines like Fine Cooking and AllRecipes. As readers have moved from blogs to Facebook and then to Instagram, Stefani has made Instagram a top business priority. She grew her Instagram account (@cupcakeproject) from under 20,000 followers to over 400,000 followers in one year and currently has over 900,000 followers. Stefani has a background in corporate training and she’s passionate about teaching others to use Instagram to achieve their business goals.
@grillinfools
Scott Thomas started GrillinFools.com in 2008 as a means to write off meat, charcoal and the occasional grill. What started as a tax shelter and a hobby has grown into a business, one greatly aided by the power of social media. Scott spent many years trying to master Facebook and Twitter, but didn't get very far as a late adopter. It wasn't until Instagram came around that he found his groove and he spent close to two years eating, sleeping, and breathing that platform. Despite being a late adopter yet again, he was able to crush Instagram. His Instagram account (@grillinfools) has over 700,000 organic, authentic followers. Scott, with cofounder Stefani Pollack, trains people how to crush Instagram and manages a select few accounts via his social media training and consulting company, Build Digital Marketing.
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